Basically, an entity of Bon Appetit Magazine, is an online editorial, featuring simple recipes. It's mostly for the brand's younger audience (18-25 yo.). Articles like "This Rent Week Rice Noodle Recipes Makes Me Feel Alive" are easy on the eyes, interactive, and conversational. The website is easy to read and navigate. The page continuously scrolls with a nicely animated, slow swipe through recipes and tips for a better kitchen experience. It's genius. Bon Appetit is acutely aware of internet language and trends. Their willingness to participate keeps their site looking fresh - no pun intended. I especially like the brightly colored link attribute. I'll be keeping that in the back of my mind when it comes to making my website.