Week Seven:

Catbird NYC

Nope, not the Catbird Seat in Nashville! Catbird NYC is a fine jewelry e-commerce site serving direct-to-customer and wholesale orders. The diamonds are found and repurposed, or as they like to say "jewelry with a conscience". They sell their own line, but they also carry other designers. Their drop-down menus are ridiculous. I think their most redeeming quality would be the high quality gif imagery. It's not traditional jewelry imagery. It might be on someone's neck, but your seeing an animation of it moving and sparkling. They have grown a lot over the past few years, but I think having an easy-to-navigate website has helped them a great deal.