Week Seven:

Ellesse

Ellesse is new to me, but from what I understand, it is a FILA/NIKE/Adidas-type Italian streetwear brand with a lot of street credit. What I mean by that is essentially, they buy blanks, and then they put their logo on it. At first, the website looks like an elaborate prank, but it is oh-so-real. That logo rotates in three dimensions, as if the early 90s and Powerpoint Text Effects had a baby. It is not that the designers are behind the times, they are appealing to a millenial audience. Pretty clever!