If somehow you HAVEN'T been to The Soda Parlor yet, here are the directions to get there. Go. Do it. You won't be disappointed. The website itself mirrors the interior of the shop EXTREMELY well. The logo itself is in a very nostalgic sign painter style, and the website itself is really easy to navigate. Contact information on the right hand side, along with the address. If you scroll down, you can watch the pictures of the location flash by, and the menu items are listed at the bottom. In addition to having pretty good prices for their shakes and ice cream sandwiches, their menu online is super easy to read. The titles of the sections and the items themselves are in what appear to be a heavy and/or bolded typeface. Sans serif was a good choice, since it's a little easier to read for visually impaired people. If I'm correct about the typeface (Arial) it's easier for people with dyslexia to process. All in all, fantastic job Soda Parlor.
First and foremost- Hard Rock Cafe is overrated. Now with that out of the way, let's critically analyze the way their website looks. The first thing you see when you open up the website is a popup ad. This is a nit-picky thing to mention but I don't really see a need to have a "No Thanks" button when there's a little X to close the page out. Popup ads are already annoying Hard Rock, why did you have to make it MORE annoying?? If you want to find a Hard Rock store near you, you can't type it in. You have to click on the box and then scroll to find your specific city, not even your state. You'd think they'd just go the easy route and let their customers type in their location to find the nearest one (Google does it, how hard can it be?), but no, they have to have a fancy scroll down menu that takes ages to navigate. Hard Rock- I know people love you, but you don't need to give us a recap of your origin story. That could easily go on an "About Us" page, which COULD go up top on the menu with Hotels, Casinos, that area. There's really no need to make things harder than what they need to be. Please clean it up a little, Hard Rock. I know you're busy, having multiple locations, but please put more time into your website.
Union Common is a pretty classy little joint, with appetizers such as bone marrow. It's a pretty interesting menu, and good to meet someone for a business dinner or drinks at. Their website has a very nice color palette; the yellow pops out, and the triangular composition helps the website feel more dynamic, which helps the one page website flow even better because it forces your eye to move down the page. The menu up top helps people who may struggle with one page sites, and the website reflects the same amount of time and care they obviously put into their food and even their menu layout. There's also a fun little disclaimer in their side plates section. I'll include it here, but please go onto the website so you can see the way that it looks in it's natural habitat.