We're jumping back to content that we saw in the very first week this week; various online stores! The first one up is a Korean skincare store, Holika Holika. It's rather popular last time I've checked - the products are high quality, and arrive for the most part in a very timely manner. But if we take a gander at their site, it seems a bit plain, I'd even go as far to say it's stiff. There's very generic type on the homepage, but they have a rather lovely background image to make up for this stiffness. From this homepage, we can view a range of products at the bottom, or if you already know what you want, the menu bar is right there by their logo. If you want to scroll through the different products, there's little arrows on both the left and the right sides to make your search a little easier. From this homepage, you can log into/register an account, browse their full selection of products, or search for what you're looking for. My only complaint is that there's one page that simply has no content on it - granted, I don't know when this site was updated last, but it seems a little silly to have a page with no content on it. Why not include a projected date for a product, or just take it out all together? Overall, it's not a bad website! Just a few tweaks here and there for the best viewer experience possible and I'd call it done!
The Sephora website is very clean, and very easy to navigate. That being said, I'm not a fan of how you get a pop-up ad as soon as you get onto the website. But after that you get an eyeful of their more popular/promoted products, the stuff that sells the most, and then you're directed to checkout. In the descriptions, it discloses wether or not the product is vegan, and other things you may need to know about the product. From a technical standpoint, there isn't all that much to point out that's wrong - the layout is very clean, all of the little mouse-over things work, all of the thumbnails are super high quality. Very nice indeed, Sephora!
The ulta website is structured in a similar way to Holika Holika, where it seems to be designed with a smartphone or tablet in mind ahead of a laptop or a personal computer. If you blow the window all the way up, the scrolling ads stretch until they bleed off past the window, but it seems that's about it. The menu page appears to have submenus, depending on what you're looking for. When you look past the intial desktop layout, the grids they use work well, and all their pictures in their ads are structured to be as visually engaging as possible. The mix of purples with the pops of oranges and pinks help the site feel more casual, without coming across as too relaxed. The checkout page is also fairly easy to navigate; for some products, they even have a little "How to Use" section. Whenever you click on it, it takes you down to the bottom of the page, but the information being up there is already awesome! The type they use in their ads is also very modern without coming across as try-hard. Great job, Ulta!