Holika Holika Review

We're jumping back to content that we saw in the very first week this week; various online stores! The first one up is a Korean skincare store, Holika Holika. It's rather popular last time I've checked - the products are high quality, and arrive for the most part in a very timely manner. But if we take a gander at their site, it seems a bit plain, I'd even go as far to say it's stiff. There's very generic type on the homepage, but they have a rather lovely background image to make up for this stiffness. From this homepage, we can view a range of products at the bottom, or if you already know what you want, the menu bar is right there by their logo. If you want to scroll through the different products, there's little arrows on both the left and the right sides to make your search a little easier. From this homepage, you can log into/register an account, browse their full selection of products, or search for what you're looking for. My only complaint is that there's one page that simply has no content on it - granted, I don't know when this site was updated last, but it seems a little silly to have a page with no content on it. Why not include a projected date for a product, or just take it out all together? Overall, it's not a bad website! Just a few tweaks here and there for the best viewer experience possible and I'd call it done!

A screencap taken from Holika Holika. We're looking at men's facial products, and from here, we can see the menu bar, a side menu, a search bar, and then another navigational menu up in the very right hand corner.
Another screencap, this time a closeup of Holika Holika's menu bar. There are two main categories; Skincare and Cleansing. Above this bar is another, that reads New and Best, Skin Care, Makeup, Body and Hair, and Men and Other.
A full screencap from Holika Holika's homepage. The side scrolling buttons are visible, and products are shown in rows of two, columns of four. Also visible is an ad for facial mists, the menu bars up in the righthand corner and up at the top, and the same gradient-esque background.
A screencap taken from Holika Holika's login page. There are bars to setup your account or to log in to your account if you already have one.
A screencap taken from an empty page on Holika Holika's website.

Sephora Review

The Sephora website is very clean, and very easy to navigate. That being said, I'm not a fan of how you get a pop-up ad as soon as you get onto the website. But after that you get an eyeful of their more popular/promoted products, the stuff that sells the most, and then you're directed to checkout. In the descriptions, it discloses wether or not the product is vegan, and other things you may need to know about the product. From a technical standpoint, there isn't all that much to point out that's wrong - the layout is very clean, all of the little mouse-over things work, all of the thumbnails are super high quality. Very nice indeed, Sephora!

A screencap of a popup menu. There are boxes to put your email, and your password if you have an account. There are also links to the terms of use on the lefthand side, and the privacy policy on the righthand side.
A shot of Sephora's Wellness Edit. There are products for various problems people experience. They are listed as follows; Hair, Skin and Nails; Stress Relief; Gut Health; and Sleep Support.
A bigger shot of the same homepage. There's a very clear grid established in four different sections of the page. The Wellness Edit at the top, products that have just arrived below that, ads below that, and then the editor picks run off of the edge of the screencap.
A closeup of House Party Hair, a glitter bodystick that Sephora sells. The product page is very simple, and very easy to read. To make sure the purchase button is as noticable as possible on the page, it seems they cranked up the saturation on that red as hard as it would go.

Ulta Review

The ulta website is structured in a similar way to Holika Holika, where it seems to be designed with a smartphone or tablet in mind ahead of a laptop or a personal computer. If you blow the window all the way up, the scrolling ads stretch until they bleed off past the window, but it seems that's about it. The menu page appears to have submenus, depending on what you're looking for. When you look past the intial desktop layout, the grids they use work well, and all their pictures in their ads are structured to be as visually engaging as possible. The mix of purples with the pops of oranges and pinks help the site feel more casual, without coming across as too relaxed. The checkout page is also fairly easy to navigate; for some products, they even have a little "How to Use" section. Whenever you click on it, it takes you down to the bottom of the page, but the information being up there is already awesome! The type they use in their ads is also very modern without coming across as try-hard. Great job, Ulta!

A fullscreen screencap from the Ulta website. The content all gravitates towards the center/right of the page, although the ads still scroll across fine and there's a banner at the bottom which stretches all the way across.
A screencap taken from what is probably the layout for a tablet or a smartphone. The grids are very organized, but don't feel cold or impersonal, like some grid layouts do. This is acheived by placing products at an angle, or a shot of the actual product in the packaging.